Blog
Staying visible while you build. Notes from running Borker on Borker, practical guides, and the occasional deep dive into brand voice.
Building Borker
Introducing the Borker Blog
Borker's writing now has a permanent home on borker.xyz. Here's what we'll publish, why it lives on our own domain, and where to subscribe.
Read post →Guides
How to write tweets in your own voice with AI
Most AI writes tweets that sound like everyone else's. Here's a practical system for getting AI that writes like you, from someone who built one.
Guides
Why AI social content sounds generic (and how to fix it)
LLMs don't have a corporate voice problem. They have an averaging problem. Here's why every AI ghostwriter sounds the same, and what actually fixes it.
Building Borker
Building an AI that writes in your voice: a technical deep-dive
Why we didn't fine-tune, how we model voice as structured configuration, and what actually moved the needle. Engineering notes from building Borker.