Introducing the Borker Blog

Borker now has a blog, and you're reading it.

Until today, our longer-form writing lived in two places: the changelog, where every release gets a proper write-up, and our newsletter. Both stay. What was missing was a home for the writing that isn't tied to a release: how founders keep posting while they're heads-down building, what we're learning running Borker on Borker, and the occasional deep dive into how the product thinks about brand voice.

Why on our own domain

Plenty of tools put their blog on a hosted platform and call it a day. We publish on borker.xyz itself, and there's a practical reason: this is the same advice we give our users. Your best content should live where it compounds for you. Newsletter platforms and social feeds are distribution; your domain is the asset.

That's also exactly how this blog works behind the scenes. Every post here goes out through Borker's own redistribute pipeline: the feed below gets picked up, drafted into platform-native posts in our voice, and reviewed in our own content pipeline before publishing. We eat the dog food, publicly.

What to expect

• Practical posts on staying visible while shipping (the problem Borker exists for)
• Build-in-public notes from running Borker's own marketing with Borker
• Release deep-dives when a feature deserves more than a changelog entry

Subscribe

The blog has an RSS feed, and the highlights land in the newsletter. If you want to see what your brand's voice sounds like in the meantime, the free brand voice analyzer is the fastest way to find out.