Content Doesn't Sound Like Me
Why AI-generated content may not match your brand voice, and how to tune it.
The most common reason content sounds generic is that the brand voice inputs are too thin. The AI can only write in your voice if it has enough to go on.
Diagnose the problem
Go to Settings → Brand Voice and check:
- Brand description: Is it at least 2–3 sentences? Does it say what you do and who for, not just "we're a SaaS company"?
- Target audience: Is this specific? "CTOs at B2B startups with 10–200 employees" is better than "business leaders".
- Topics: Are they focused enough? "AI tools for developers" is better than "technology".
- Writing examples: Have you added 2–3 samples of your actual writing? This is the most powerful signal the AI has.
Fix tone with voice attributes
Go to Settings → Brand Voice → Voice Attributes. Each slider (Formal/Casual, Conservative/Bold, etc.) has a real effect on output:
- If content sounds too corporate, slide toward Casual and Bold
- If it sounds too breezy or off-brand, slide toward Formal and Professional
- If it's too short and punchy, dial up Detailed
Changes take effect on the next workflow run.
Use custom prompt templates
Go to Settings → Prompt Templates. For each platform, you can override the default AI instructions. This is the most direct way to control output:
Always open with a concrete example or data point.
Never use em-dashes. Never say "delve" or "leverage".
End X posts with a question to drive replies.See Prompt Templates for details.
Add topic angles
Vague topics produce vague content. Go to Settings → Topics and add angles to each topic.
Instead of just "AI productivity tools", add an angle like:
"Focus on the hidden time costs of prompt engineering for non-technical founders"
The angle gets injected into every generation for that topic. It's the difference between a generic take and a specific, opinionated one.
Check content type settings
If LinkedIn posts sound like tweets (or vice versa), check Settings → Platforms. Make sure the right default content type is set for each platform.
Still not right?
The most reliable fix is adding real writing examples. Past posts, newsletter issues, blog drafts: paste 2–3 samples (100–300 words each) into the Brand Voice examples field. The AI uses these as a stylistic anchor.