Glossary
Definitions for Borker-specific terms used throughout the documentation.
Quick reference for terms you'll encounter in Borker.
Approval Queue
The list of AI-generated content items waiting for review. Items enter the queue with pending_review status after generation. From here you can approve, reject, or edit them. Approval is separate from scheduling: approving a post doesn't automatically publish it.
Auto-Approval
An automation mode where generated content skips the manual review step and goes directly to approved status. Useful when you trust your brand config and want fully hands-off operation. Configured in Settings → Automation.
Brand Voice The configuration that defines how your content sounds: your company identity, tone, personality traits, writing principles, and terminology rules. Brand voice is injected into every AI generation prompt. It controls style, not subject matter. See Brand Voice.
Calendar Slot A recurring schedule entry that defines when and what to post. Each slot specifies a day of week, platform, and content type (e.g., "Every Monday, LinkedIn, linkedin-post"). The daily workflow reads today's slots and generates content for each one. Calendar slots are the skeleton; content items are the flesh.
Content Type The format of a piece of content. Each content type is tied to a platform and has specific formatting rules:
x-post: single tweet ≤280 charactersx-thread: numbered multi-tweet threadlinkedin-post: 150–300 word professional postfarcaster-cast: ≤320 character web3-native castparagraph-essay: 600–1200 word long-form blog post
Decision Engine The internal scoring system that selects which topic to use for each content generation run. It scores topics based on recency (how recently the topic was last used), engagement score, and diversity (avoid repeating the same topic pool). The highest-scoring eligible topic wins.
Postiz An open-source social media scheduling tool that Borker integrates with to publish content. Borker generates and approves content; Postiz handles the actual connections to X, LinkedIn, Farcaster, and other social platforms, and publishes posts at scheduled times. You need a Postiz account and API key to publish. See Postiz Integration.
Preflight Check A validation run that Borker performs before executing a workflow. It checks for blocking issues (like missing API keys or no calendar slots) and warnings (like missing brand voice). Blocking issues prevent the workflow from running. Warnings allow it to run but flag potential problems. See Preflight Checks.
Reactive Content
Content generated in response to a news item from a monitored RSS feed. When a news item scores above your relevance threshold, Borker can generate a post that responds to or comments on it. The news item provides a suggestedAngle that guides the AI. Reactive content is labeled in the approval queue. See Reactive Content.
Topic A single subject to write about, belonging to a topic pool. Each topic has a title, keywords, an engagement score, and most importantly an angle: the specific perspective or framing to use when writing about it. Example: topic "AI in healthcare," angle "Focus on implementation friction, not promise." The angle is what makes Borker's output specific rather than generic.
Topic Pool A named collection of related topics. For example, a "Product Updates" pool and an "Industry Trends" pool. The Decision Engine draws from your pools when selecting what to write about, balancing diversity across pools.
Voice Attributes Five numeric sliders (1–10 each) that control the tone dial of generated content: formality, friendliness, clarity, brevity, and technical depth. Unlike brand voice (which defines identity), voice attributes define style intensity. The AI also auto-adjusts these per platform: LinkedIn gets higher formality than X automatically, on top of your baseline.
Workflow An automated job that Borker runs to generate or schedule content. There are three workflows:
- Daily: generates content for today's calendar slots
- Weekly: plans the upcoming week's calendar and identifies recycling candidates
- Process Approved: schedules all approved-but-unscheduled content to Postiz
See How Workflows Work.
Workspace Your isolated Borker environment. Everything (brand voice, topics, team members, content, billing) belongs to a workspace. You can have multiple workspaces (e.g., one per brand or client). Each workspace has its own subscription. See Multiple Workspaces.