What is Borker?

Borker is an AI content engine for founder-led brands and small marketing teams who need to post consistently across multiple platforms without spending hours writing every week.

You configure it once (brand voice, topics, posting schedule) and Borker handles the rest: generating content, routing it for review, scheduling it to Postiz, and publishing it.

The problem it solves

Consistent, quality social media output requires either:

• A lot of time (writing every post yourself), or
• A lot of money (hiring someone to write for you)

Borker is a third option: an AI engine that understands who you are and writes in your voice, so content goes out consistently without you blocking on a blank page.

What Borker does

1. Learns your brand: During onboarding, Borker's AI reads your description, website, and positioning and generates a brand voice profile: your tone, terminology, writing principles, and personality traits.

2. Generates content: Daily and weekly workflows pull from your topic pools, pick the right subject for each platform, and generate platform-native content using Claude.

3. Routes for approval: Generated content lands in your Approval Queue. You review, edit if needed, and schedule. Or turn on auto-approval and it goes straight to scheduling.

4. Publishes: Borker connects to Postiz to manage your connected social accounts and send posts at optimal times. Paragraph (blog) content publishes directly.

What Borker is not

• Not a social listening tool: Borker monitors news feeds for reactive content but doesn't track mentions or sentiment.
• Not a pure scheduler: You could use Postiz alone for scheduling. Borker adds the AI generation layer on top.
• Not a ghostwriting service: There's no human writer. The quality depends on how well you set up your brand voice and topics.

Who it's for