Content Types
All supported content formats across X, LinkedIn, Farcaster, and Paragraph.
Each content type maps to a specific platform and format. Borker generates content natively for each: it doesn't just reskin the same text.
All content types
| Content Type | Platform | Format | Length |
|---|---|---|---|
x-post | X (Twitter) | Single tweet | ≤280 characters |
x-thread | X (Twitter) | Multi-tweet numbered thread | 3–8 tweets typical |
linkedin-post | Professional long-form post | 150–300 words | |
farcaster-cast | Farcaster | Short cast | ≤320 characters |
paragraph-essay | Paragraph | Long-form blog essay | 600–1200 words |
Content type details
x-post: Single tweet
A single tweet under 280 characters. Borker formats it as a standalone, punchy statement: a take, a tip, or a question. No thread numbering.
Good for: hot takes, short tips, questions, event announcements.
x-thread: X thread
A numbered multi-tweet thread. Borker uses the standard thread format:
1/ This is the opening hook that makes people want to keep reading.
2/ Here's the first main point with a specific detail.
3/ Second main point. Keep each tweet self-contained.
4/ Wrap up with a call to action or summary.Each tweet in the thread is separated by \n\n in the raw content. When you view a thread in the calendar modal, you'll see it rendered as individual tweets.
The opening tweet (1/) is the most important: it determines whether people expand the thread. Borker's prompts specifically instruct Claude to treat the first tweet as a hook.
Thread length is determined by your prompt template. The default generates 4–6 tweets. You can specify a target length in your custom template.
linkedin-post: LinkedIn post
150–300 words with a professional hook in the first line. LinkedIn's algorithm rewards posts that get comments, so Borker's LinkedIn prompts default to ending with a question or inviting discussion.
Format:
- Strong opening line (no "I'm excited to share..." openers)
- 3–5 short paragraphs or bullet points
- Closing question or call to action
- No link in the main post body (LinkedIn suppresses reach for posts with links; add links in comments)
farcaster-cast: Farcaster cast
≤320 characters. Web3-native audience. Borker's Farcaster prompts assume familiarity with crypto/tech concepts and write for an opinionated, technically-literate audience.
paragraph-essay: Paragraph essay
600–1200 words, structured as a proper blog post: intro, body with headers, conclusion. Published directly via the Paragraph API (not through Postiz). Requires a Paragraph API key — available on all plans.
See Paragraph Integration for publishing details.
How content type is set
Content type is determined by the calendar slot, not at generation time. Each slot specifies:
- Day of week
- Platform
- Content type (e.g., "Wednesday → LinkedIn →
linkedin-post")
You set this up in Settings → Scheduling when configuring your calendar slots. You can have multiple slots per day with different types (e.g., morning X thread + afternoon LinkedIn post).
Platform-specific notes
X: Borker generates for X but publishes via Postiz. Postiz handles the actual Twitter/X API connection. Make sure you've connected your X account in Postiz before scheduling X content.
LinkedIn: Postiz handles the LinkedIn connection.
Farcaster: Postiz supports Farcaster. Connect your Farcaster account in Postiz.
Paragraph: Borker calls the Paragraph API directly. No Postiz involved. Requires a separate Paragraph API key in Settings → Workspace → API Keys.